Sunday, May 20, 2012
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Far Further and Global Music Community Work Together to Establish .music Top-Level Domain

Far Further is a top-level domain marketing and development company that was founded by music professionals in 2008 to serve the global music community through collaborative management of the forthcoming .music domain extension.

Our mission is to serve artists, musicians, songwriters and the professionals that support them; to promote music and to nurture the art… all for the love of music.

On January 12th, ICANN, the Internet Corporation for Assigned Names and Numbers, opened the process that triggered a dramatic expansion of the Internet and ushered in a new era of online innovation. We are all familiar with .com, .org, .net, which are among the roughly two-dozen generic top-level domains (gTLDs) that are currently used in the Internet's addressing system. In addition, now there can be .music!

The creation of the .music gTLD will provide the music community with a legitimate and secure identifying Internet address that supports the promotion of music, the protection of intellectual property rights, and the advancement of global music education.

To ensure that any music-themed gTLD is operated in the best interests of the global music community, a number of music organizations evaluated the plans and proposals of potential applicants for a music-themed gTLD. Far Further is pleased to announce that it is working with the following music industry associations to develop an application for a music-themed gTLD.

From the time we began this effort in 2008, we were driven by the belief that .music should be a collaborative effort from within the music world. This initial list represents individual members in over 100 countries.

Registrants will be required to have a bona fide affiliation with an accredited Global Music Community Member (GMCM) before they can acquire a .music address, which is one of the many protection mechanisms designed to shield the music community from malevolent activity. We intend to safeguard the domain from abuse and take appropriate measures to ensure that the rights of artists, musicians, songwriters and the general music community are upheld and protected.

A Policy Advisory Board formed with organizational members of the worldwide music community will oversee policy for .music. We look forward to reaching out to other interested members of the music community from around the world as we continue to strengthen our collaborative development of the .music gTLD.

If you represent an association, company or other organization in the music community, please contact us if you would like to join with us.

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